Research & Development
Your full-service lab for clinical trials.
STRENGTHS
- A large number of shareholder doctors.
- Prescription Oriented Sales.
- Supportive prescribers having some portion of Key Opinion Leaders.
- Professional Management having long experience to work with renowned Pharmaceutical companies.
- High quality products.
WEAKNESS
- New entity in highly competitive market.
- Less availability of product initially.
- Starting with small number of field forces.
- Less number of sophisticated dosage forms.
OPPORTUNITIES
- Making a group of Supportive prescribers through shareholder doctors, at the same time.
- Make more Supportive prescribers from leading practitioners on respected territory of the field force.
- Intimate some Key Opinion Leaders and make prescriptions from them and increase potential Prescribers.
- Establishing Brand image to potential Customers.
- Ensure availability of Product to protect the dishonor of prescriptions.
- Ensure the timely and proper delivery of chemist order and Increase coverage of more market area gradually.
THREATS
- Chemist has little loyalty on newly prescribed Product.
- Larger competitors get majority of Market share.
- Quality concerning competitors keep eye on our activity.
- Customers’ prescription behavior is somehow controlled by large Competitors.
